Tuesday, March 25, 2008

type: pistol creek band logo


The design for the project was finalized by incorporating different elements of design technique and typography. The typeface selections that I chose were Gill Sans Regular and a display font, "Cracked." The hook was designed to incorporate the "Catch of the Day" title into the Pistol Creek in order to draw reference and attention. The simplicity of Gill Sans helps to incorporate the hook illustration and not become the central focus of the piece. Each typeface can be paired with the other and neither becomes the outstanding focal point.

The color choices are red and black because of the nature of the design. The black has a multi-use function for either color or black-and-white formats. The red draws emphasis to the "Catch of the Day" and also offers a break from the black on the rest of the logo. Adding the red square around the piece helps to hold the design together and offer a sense of balance in contrast to the offset hook/P.

Adding to the design are the rough outlines of both the "Catch of the Day" and the square around the logo. This suggests the idea of an outdoors setting and also gives insight to the type of music that this particular group offers.

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